Brainsteering: An alternative way to conduct your brainstorming session

By Patrick Mayoh First of all can I just observe I prefer the term Brainsteering to brainstorming? Think of it; what comes to your mind when you consider brainstorming is where/when people in a group blurt out all kinds of ideas and propositions sometimes with a serious lack of focus or perspective. When it comes to Brainsteering you can think of the steering wheel in your car providing a clear sense of direction and leading you exactly to...

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The Branding era or how your branding strategy can attract and retain faithfuls

Patrick Mayoh It is a reasoning I recently read in a book that prompted me to write something about branding this week (after a long break). The book itself is about youth culture and its ramifications within the field of business in general and marketing in particular[1]. The author made an observation which got me thinking about the whole idea of branding and how it was affecting our choices or even emotions today. Jason Gardner (that...

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