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By Patrick Mayoh
It has been a quite while, I am fully aware of it. I recently went on a shopping spree on my best market place (Amazon) to order books with big hypes in the business community. One of those is “Blue ocean Strategy » of INSEAD BUSINESS SCHOOL’s professors W.Chan Ki and Renee Mauborgne. The book was so applauded that the two authors were duly rewarded with an academic unit within the prestigious business school bearing of course...
