Immanuel Kant and Business Strategy: why you need to be a critical thinker in business

Of recent I took up an interest in a German philosopher of the late 18th century: Immanuel Kant. His much acclaimed paper; "what is enligthenment?" is a beautiful piece encouraging readers to think for themselves. I found this particular excerpt beautiful and pertinent: "Enlightenment is man's emergence from his self-incurred immaturity. Immaturity is the inability to use one's own understanding without the guidance of another. This immaturity...

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Customer-centricity: How understanding and solving the specific problems of your customers will gradually turn you into a market leader

By Patrick Mayoh You should stop thinking about your company in terms of the product or service you sell. Rather your company serves specific customers' needs or problems. I think company that are customer centric rather than product-centric have more competitive edge. You don't want to be perceived as an organization that tries to get people to buy your stuffs but as a problem solver or a place where people's problems are truly understood...

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By 2040 most African Countries will be middle class: Five things you can do from today to successfully establish your business by 2040 on the continent

By Patrick Mayoh Carlos Lopez, current UN under-secretary-general and executive secretary of the Economic Commission for Africa (ECA), believes most African nations will be middle-class by 2040. Assuming this is true, and I don't have any reason to believe it is not. I think there are 5 things you can start doing today as a multinational or local comapny or as an entrepreneur to make sure you succeed in Africa. Target the youth Half of the...

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Building Brand Loyalty: Authenticity Marketing!

By Patrick Mayoh I watched a fascinating ted talk a couple of days ago by Joseph Pine, author of the Experience Economy and Authenticity: what consumers really want. The economy according to him has gone through three stages. Starting as a commodity-based system, the world with the industrial revolution moved to a goods-based economy and later on to a service-based economy. What we are now going through is the age of authenticity. An age...

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Nigeria: A vivid picture of what African Countries should do to achieve full economic prosperity

By Patrick Mayoh I really struggled to find this title and I am sure I could have come up with a better one. What exactly do I mean by full economic prosperity? The fastest growing economies are in Africa and some African nations are expected to grow by 7% or higher as they have done over most of the past decade. But GDP growth is not enough. As long as people do not feel the benefits of a growing economy, GDP growth by itself does not make...

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We all know Africa is changing and so what?

By Patrick Mayoh I just read another one of those typical articles on Africa. By typical, I mean one article praising the growing economy, potentials and positive outlook of the continent. Many of those are being written nowadays and you can hardly spend a day without reading about another piece on the prowesses of the continent.  I used to enjoy reading those ( I actually created this blog to highlight the many changes happening on the...

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Content is everything nowadays

 By Patrick Mayoh Slideshare is a great tool for learning about trendy subjects, be it marketing, business or economics to name just a few of these. I happened to have gone through a series of presentations on content marketing. Traditional ways of advertising products and services are fading out and creating engaging and relevant content for your target audience is the new way of generating leads and eventually getting people really interested...

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La nouvelle application "graph search" vue du Cameroun: Révolution marketing?

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