By 2040 most African Countries will be middle class: Five things you can do from today to successfully establish your business by 2040 on the continent

By Patrick Mayoh Carlos Lopez, current UN under-secretary-general and executive secretary of the Economic Commission for Africa (ECA), believes most African nations will be middle-class by 2040. Assuming this is true, and I don't have any reason to believe it is not. I think there are 5 things you can start doing today as a multinational or local comapny or as an entrepreneur to make sure you succeed in Africa. Target the youth Half of the...

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Building Brand Loyalty: Authenticity Marketing!

By Patrick Mayoh I watched a fascinating ted talk a couple of days ago by Joseph Pine, author of the Experience Economy and Authenticity: what consumers really want. The economy according to him has gone through three stages. Starting as a commodity-based system, the world with the industrial revolution moved to a goods-based economy and later on to a service-based economy. What we are now going through is the age of authenticity. An age...

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Nigeria: A vivid picture of what African Countries should do to achieve full economic prosperity

By Patrick Mayoh I really struggled to find this title and I am sure I could have come up with a better one. What exactly do I mean by full economic prosperity? The fastest growing economies are in Africa and some African nations are expected to grow by 7% or higher as they have done over most of the past decade. But GDP growth is not enough. As long as people do not feel the benefits of a growing economy, GDP growth by itself does not make...

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We all know Africa is changing and so what?

By Patrick Mayoh I just read another one of those typical articles on Africa. By typical, I mean one article praising the growing economy, potentials and positive outlook of the continent. Many of those are being written nowadays and you can hardly spend a day without reading about another piece on the prowesses of the continent.  I used to enjoy reading those ( I actually created this blog to highlight the many changes happening on the...

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