Immanuel Kant and Business Strategy: why you need to be a critical thinker in business

Of recent I took up an interest in a German philosopher of the late 18th century: Immanuel Kant. His much acclaimed paper; "what is enligthenment?" is a beautiful piece encouraging readers to think for themselves. I found this particular excerpt beautiful and pertinent: "Enlightenment is man's emergence from his self-incurred immaturity. Immaturity is the inability to use one's own understanding without the guidance of another. This immaturity...

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Customer-centricity: How understanding and solving the specific problems of your customers will gradually turn you into a market leader

By Patrick Mayoh You should stop thinking about your company in terms of the product or service you sell. Rather your company serves specific customers' needs or problems. I think company that are customer centric rather than product-centric have more competitive edge. You don't want to be perceived as an organization that tries to get people to buy your stuffs but as a problem solver or a place where people's problems are truly understood...

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