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Friday 20 January 2012

Kumbaya



By Patrick Mayoh

Kumbaya is an Afro-American spiritual song from the 1930s. In gullah a language which is a mixture of Western and Central African dialects including Ibo, wolof, bambara to name just a few, kumbaya litteraly means “come by here”. A sort of invitation, maybe an altar call since it is meant to be spiritual hymn.
I have done a lot of soul searching recently. Inasmuch as I like to write about business and marketing, I realise I am not alone and there is a plethora of blogs and publications on the World Wide Web on these issues. I am not implying I will not write about those issues anymore because of saturation; I am just unveiling what this blog is going to be all about from now on. Many of you would have noticed my passion for Africa, I hail from there and I hate to observe all the stereotypes blindly attributed to us. True just like in this article of the Economist, Africa at the turn of the new century was still a hopeless continent plagued with all sorts of woes. But check this out,, 11 years later the same magazine published a cover story on the great economic prospects of the continent.
So much is happening on this continent and I have changed the name of this blog, “kumbaya” to invite investors, decision makers and the world in general to see through this blog how the continent is becoming the next economic powerhouse. Kumbaya to show that Africa is the next best investment destination in the world; kumbaya so business decision makers will begin to see in Africa the next best place for great IRRs.
This blog will be mainly reflective of my opinion but I will supplement my publications with references from other publications just to further convince you of the reasons why I believe Africa is taking a turn for the better. Each week I pledge to provide you with information regarding the agriculture, the burgeoning middle class and the rising labour force of the continent (just like here). I will equally provide my own opinions on the best investment strategies and destinations for Business Leaders wishing to reap the great rewards associated with investing in Africa.
Join me in this new adventure, this new journey and let us show the world why Africa is definitely the hopeful continent.